Head-to-head · BizBaby vs ServiceTitan|Prices checked Oct 24, 20261|50 features scoredThe full 2026 race →
Head-to-head · 2026

BizBaby vs ServiceTitan: every fact, side by side.

Features won · 50 on the ballotOct 24, 2026
BizBaby
15
features won
vs
ServiceTitan
5
features won
25
BizBaby 15Tie 27ServiceTitan 5Neither 3
Entry / month$0vs~$245*
Free trial · days90vsnone
AI tools3vs3

A published price list against a quote. ServiceTitan doesn't publish its plans1. Its subscription numbers here are third-party reports, marked *; its AI per-call price and its contract terms come from ServiceTitan itself.

Every feature, head to head · tap a tile50features scored
BizBaby wins (15)Tie (27)ServiceTitan wins (5)Neither (3)• AI-powered
Calling the races one by one · tap a tile to choose
Free plan BizBaby takes it
BizBaby: Essential $0, for good · ServiceTitan: no free plan
See the race →
The moneyFeature by featureAI head-to-headWhen ServiceTitan winsFollow & shareHow we score
Follow the money

A quote against a price list

ServiceTitan prices per technician and signs annual or multi-year terms5. Using the lowest reported per-tech rate* and the low end of the reported setup fee*34, here is a year next to BizBaby's published plans. For 5 people, one year, the same jobs done.

ServiceTitan · 5-person team · one year · reported prices*
$19,700*

a year on ServiceTitan (~$245 per tech a month* + setup from ~$5,000*) — 8.7× more than BizBaby Growth for the same 5-person team.

ServiceTitan
$19,700
BizBaby Growth
$2,268
BizBaby Premium
$1,428
$5k–50k*implementation4
from $2.75AI Virtual Agent, per call (Jan 2026)6
1 yr+contract, noncancelable (10-K)5
See ServiceTitan's pricing page →
Yearly cost by team size · plan + add-ons to match
BizBaby GrowthPremiumServiceTitanAdd-ons & setup
BizBaby Growth = $89 + $25 per extra user; Premium = $59 + $15 per extra user2. AI and texts are pay-as-you-go on BizBaby and not counted. ServiceTitan = ~$245 per technician a month (low end of Starter*)3 × team size, plus ~$5,000 setup* (low end of the reported $5k–50k)4, first year. Every ServiceTitan figure here except the AI per-call rate is a third-party report.

ServiceTitan prices per technician, by quote; BizBaby prints its per-user price — $10, $15 or $25 depending on the plan. Share this page with someone about to sign.

Feature by feature · 50 races called

The ground game

Biggest differences first — including every race ServiceTitan wins. Tap a row to see it on the map.

50 features · 15 BizBaby · 27 tie · 5 ServiceTitan · 3 neither
15 BB
27 TIE
5 ST
3
HALF THE FEATURES
15races BizBaby wins · 27 too close to call
15BizBaby — free plan, 90-day trial, extra users, ai receptionist, call & message center, email marketing, reseller program, pay-as-you-go and 7 more
27tie — both have it on a similar plan, or the sources don't settle it
5races ServiceTitan wins — on the board too
5ServiceTitan — route optimization, payroll, customer financing, inventory, ai dispatch
3neither — time tracking, commissions, sales pipeline
A feature counts once per side. If our sources don't settle it, it's a tie — no partial credit, no guessing.

Every feature · biggest differences first

FeatureBizBabyServiceTitanCall
AI receptionist AIPremium + about $0.11 a minuteAI Virtual Agent, from $2.75 a call (Jan 2026)6BizBaby takes it
Extra users$10 / $15 / $25 per extra userpriced per technician, ~$245–500 a month*3BizBaby takes it
Free planEssential $0, for goodno free planBizBaby takes it
90-day trialfirst 90 days includedno trialBizBaby takes it
QuickBooks syncPremium $59yes — plan not published, from ~$245 per tech*BizBaby takes it
Email marketingGrowth · $1 per 1,000 emailsMarketing Pro, ~$2,000+/mo*4BizBaby takes it
Call & message centerincluded on PremiumContact Center Pro add-onBizBaby takes it
Service subscriptionsGrowth $89The Works (quote only)BizBaby takes it
Route optimizationnot in BizBaby yetDispatch Pro add-onServiceTitan takes it
Payrollnot in BizBaby yetpayroll management on Essentials1ServiceTitan takes it
Customer financingnot in BizBaby yetintegrated financing1ServiceTitan takes it
Inventorynot in BizBaby yetpurchasing & inventory — plan not published1ServiceTitan takes it
AI dispatch AInot in BizBaby yetMax-package AI agents, opened to all residential contractors Oct 6, 20267ServiceTitan takes it
No lock-inmonthly, cancel any timeannual or multi-year, noncancelable5BizBaby takes it
Price lockyour plan keeps its price until you change plannot stated; annual or multi-year contract5BizBaby takes it
AI website builder AIAI builder on every planno website builder foundBizBaby takes it
Custom domainconnect your own domainno website builder foundBizBaby takes it
Tasks & checklistsPremium $59yes — plan not published, from ~$245 per tech*BizBaby takes it
Reseller programresell BizBaby under your agencynone foundBizBaby takes it
Pay-as-you-gotexts, calls and AI at a published rate, from $20quote only; AI from $2.75 a call, lower with volumeBizBaby takes it

The candidates · not scored

BizBabyServiceTitan
Built forsolo to growing crewsresidential and commercial HVAC, plumbing, electrical, roofing · mid-size to enterprise
Contractmonthly, cancel any timeannual or multi-year, noncancelable5
Capterranew — no rating yet4.3 (342 reviews)8
G2new — no rating yet4.4 (381 reviews)8
AI head-to-head · 6 AI tools

Three AI tools each

ServiceTitan's AI Virtual Agent answers by voice, text and chat — one product, from $2.75 a call (Jan 2026)6. Atlas and the Max-package agents were announced at Pantheon 20267, with no published price.

3 BizBaby · 3 ServiceTitan · counted as productscheaper receptionist at 100 calls: BizBaby
3 BIZBABY
3 ST
Counted as products, from each vendor's AI pages and 2026 announcements. A receptionist that answers by phone, text and chat counts once. Features inside a plan are not counted.

The AI receptionist · what 100 and 300 calls cost

ContenderProductPriced as100 calls a month300 calls a monthPlan needed
BizBabyAgent Genie~$0.11 / minute$33$99Premium $59
ServiceTitanAI Virtual Agentfrom $2.75 / call (Jan 2026)6$275$825ServiceTitan plan*
A call = 3 minutes, one conversation. Receptionist cost only; the plan it needs is not included.
Concession speech · honesty is the point

When ServiceTitan is the better pick

We built BizBaby, so read this part twice. These are the cases where ServiceTitan is the stronger choice today.

01 · SCALE

You run a mid-size or enterprise shop

Residential and commercial HVAC, plumbing, electrical and roofing with dispatchers and many trucks: ServiceTitan is built for that scale, with Dispatch, Fleet and Pricebook Pro add-ons.

02 · ONE SYSTEM

You want payroll, inventory and financing inside

Payroll management on Essentials and configurable payroll on The Works1, inventory and integrated customer financing1, and AI agents with the Max package7. BizBaby has none of these yet.

03 · COMMITMENT

You can sign for a year or more

If an annual or multi-year, noncancelable contract5 and a reported $5k–50k* setup4 fit your budget, you get an implementation project rather than a self-serve start.

Feature updates · new comparisons

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Pass it on

Send this to someone choosing ServiceTitan

ServiceTitan doesn't publish a price. One link shows the reported numbers, the contract terms from its own annual report, and a published alternative.

Try it on your own jobs

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Methodology

How we call a race

We don't rate software — we price it, one feature at a time, with the same test on both sides, and we show where we lose.

BizBaby wins / ServiceTitan wins: only that side has the feature, or it includes it on a lower plan or at a lower published price.
Tie: both have it on a similar plan and price — or our sources don't settle it. Neither: neither side offers it, as far as we found.
Sources and how we priced a team

ServiceTitan. Pricing page ("Request pricing", read Oct 24, 2026)1; contract terms from the Form 10-K for the year ended Jan 31, 20265; AI Virtual Agent rate from ServiceTitan's podcast, Jan 29, 20266; AI announcements, Pantheon 20267.

Third-party reports (marked *). Per-technician estimates: Projul, citing FSM Advisor3. Setup and Marketing Pro: Fieldproxy4.

BizBaby. Our own pricing page and plan catalogue: Essential $0, Premium $59, Growth $89; extra users $10 / $15 / $25; AI receptionist about $0.11 a minute2. GPS tracking (worker location history, Growth) and job costing (Price Book item costs, every plan) are in BizBaby and score as ties; route optimization, payroll, financing, inventory and AI dispatch are not, and count as ServiceTitan wins; commissions is not published for ServiceTitan and counts as neither.

Ties. ServiceTitan publishes no feature list by package. Where we found no source, the race is a tie, not a BizBaby win.

Ratings. Capterra and G2, read Oct 24, 20268. BizBaby is new and has no public rating yet — we don't show one.

Prices checked: Saturday, October 24, 2026 · 0 days agoCoverage: 2 contenders · 50 features · 6 AI tools · * = third-party report or last price shown
About this comparison: prices come from ServiceTitan's and BizBaby's public pages, or — where a price is hidden — from third-party reports marked *, all checked on October 24, 20261. Prices change; always confirm on the vendor's own page before you sign. ServiceTitan is a trademark of its owner; BizBaby is not affiliated with ServiceTitan. See BizBaby's pricing

References

  1. 1Plans, add-ons and fees read on ServiceTitan's own pages, Oct 24, 2026 — servicetitan.com/pricing ("Request pricing")
  2. 2BizBaby plans, extra users and usage rates — BizBaby plan catalogue and pricing page, Oct 24, 2026.
  3. 3ServiceTitan per-technician estimates (Starter ~$245–300, Essentials ~$300–400, The Works ~$400–500 a month) — third-party. Projul pricing analysis, updated Oct 2026, citing FSM Advisor, Jul 2026 — projul.com
  4. 4ServiceTitan implementation $5,000–$50,000+ and Marketing Pro about $2,000+/mo — third-party estimates. Fieldproxy, verified Oct 22, 2026 — fieldproxy.ai
  5. 5ServiceTitan contracts are annual or multi-year and noncancelable. Form 10-K for the fiscal year ended Jan 31, 2026 — sec.gov
  6. 6ServiceTitan AI Virtual Agent "starting at $2.75 per call", lower with volume or a commitment. Mastering ServiceTitan podcast, Henry Cheng interview, Jan 29, 2026 — servicetitan.com
  7. 7ServiceTitan Pantheon 2026 announcements (Atlas, Max package opened to all residential contractors), Oct 6, 2026 — servicetitan.com
  8. 8Ratings, Oct 24, 2026. G2 read on each product page; Capterra from search-result data, because Capterra blocks automated reading — Capterra: Jobber · Housecall Pro · ServiceTitan · Workiz; G2: Jobber · Housecall Pro · ServiceTitan · Workiz
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Questions

Frequently asked

How much does ServiceTitan cost?

ServiceTitan does not publish prices. Third-party estimates put it at about $245–500 per technician a month, plus about $5,000–$50,000 or more to implement.

Does ServiceTitan require a contract?

Yes. Its annual report describes annual or multi-year subscriptions that cannot be cancelled. BizBaby is monthly and can be cancelled any time.

Is there a free alternative to ServiceTitan?

BizBaby's Essential plan is $0 with no time limit. ServiceTitan has no free plan and no free trial.

How is ServiceTitan's AI receptionist priced?

Its AI Virtual Agent is usage-based, starting at $2.75 a call (the rate it gave in January 2026), lower with volume. BizBaby's AI receptionist is on Premium and Growth at about $0.11 a minute.